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1 marketing effectiveness
марк. эффективность [результативность\] маркетинга (соотношение конечных показателей маркетинговой деятельности и затрат на маркетинг; проблемой в измерении маркетинговой деятельности является отсутствие легко измеряемых и однозначных результатов этой деятельности; текущие объем продаж, прибыль или доля рынка зависят в определенной степени от маркетинговых действий, но не могут быть однозначными показателями результативности маркетинга, так как с одной стороны, на них влияют также и другие факторы, а с другой стороны часть результататов маркетинговой деятельности проявится только в длительном периоде в виде более высокой верности потребителей, более высоком марочном капитале и т. п.; в связи с последним обстоятельством современные теоретики маркетинга предлагают считать результатами маркетинга дисконтированные потоки будущей прибыли от всех клиентов фирмы, которые появляются благодаря маркетинговой деятельности)Syn:See:Англо-русский экономический словарь > marketing effectiveness
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2 marketing effectiveness
1) Реклама: эффективность маркетинга2) Патенты: эффективность маркетинга [рыночной деятельности]Универсальный англо-русский словарь > marketing effectiveness
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3 marketing effectiveness
эффективность маркетинга, эффективность рыночной деятельности -
4 effectiveness
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5 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
6 marketing efficiency
марк. = marketing effectiveness -
7 marketing expense-to-sales analysis
марк. анализ соотношения "маркетинговые издержки-сбыт" (анализ соотношения между маркетинговыми издержками и уровнем сбыта для определения эффективности маркетинговой деятельности фирмы)See:Англо-русский экономический словарь > marketing expense-to-sales analysis
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8 marketing overkill
марк. маркетинговый перебор*, эффект маркетингового перебора* (ситуация, когда чрезмерный объем или чрезмерная интенсивность деятельности в сфере маркетинга не сопровождается дальнейшим ростом уровня сбыта)See: -
9 marketing performance
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10 marketing productivity
Англо-русский экономический словарь > marketing productivity
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11 ME
1) Общая лексика: МП (машиностроительное предприятие - machine-building enterprise)2) Компьютерная техника: Microarray Expression, Multimedia Engineering3) Медицина: myalgic encephalomyelitis (миалгический энцефаломиелит)4) Спорт: Mental Error5) Военный термин: Mission Environment, Munitions Effectiveness, magnitude estimation, main engine, management engineering, manpower estimate, manual of engineering, map exercise, measuring element, mechanical engineer, mechanical equipment, medium equipment, military education, military electronics, military engineer, military engineering, minimum elevation, miscellaneous equipment, missile electrician, mission envelope, mobility equipment, multi-engine, muzzle energy6) Техника: maintenance effectiveness, master element, mean effective, meter, microelectronic, milliequivalent, milligram-equivalent, moisture content7) Сельское хозяйство: mature equivalent, metabolizable energy, МКЭ (напр., в названиях препаративных форм пестицидов: Кинмикс, МКЭ), микрокапсулированная эмульсия8) Шутливое выражение: Maximum Envy, Microsoft Exasperation, Migraine Edition, Mistake Edition, Music And Eats, Mutant Enemy9) Математика: оценка момента (moment estimator)10) Религия: Methodist Episcopal11) Британский английский: нейромиастения (повышенная утомляемость)12) Железнодорожный термин: Morristown and Erie Railway Incorporated13) Юридический термин: Mostly Enraging14) Страхование: Mobile Equipment (Вид страхования, включаемый в классификацию страхования технических рисков), Страхование передвижного оборудования15) Биржевой термин: Montreal Exchange16) Ветеринария: Metabolic Energy17) Телекоммуникации: Mobile Equipment18) Сокращение: Maine (US state), Maintenance Error, Manoeuvre Enhancement mode, Marine Engineering, Mass Effectiveness, Master of Education, Middle East, Most Excellent, marine engineer, marriage encounter, measuring equipment, mechanical efficiency, mechanical/electrical, medical examiner, mining engineer, miter end, molecular electronics19) Физиология: Mental Efficiency, My Eye, Myalgic Encephalomyelitis20) Вычислительная техника: Mapping Entity, архитектура сопроцессорных плат-акселераторов, процессор среды, Millennium Edition (MS, Windows)21) Литература: Master Evaluator22) Нефть: горный инженер (mining engineer), оборудование для технического обслуживания (maintenance equipment)23) Банковское дело: Фондовая биржа Монреаля (Montreal Stock Exchange; Канада)24) Воздухоплавание: Magnetic Estimation25) Фирменный знак: Memory Express (Company)26) СМИ: Media Engineering, Mobile Entertainment27) Деловая лексика: Minimum Effort, My Effectiveness28) Бурение: Ближний Восток (Middle East), Средний Восток (Middle East)29) Глоссарий компании Сахалин Энерджи: MEDT of Russia, Ministry of Economic Development and Trade of the Russian Federation30) Образование: Management Evaluation, Marketing Education31) Инвестиции: Montreal Stock Exchange32) Сетевые технологии: media engine33) Полимеры: maintenance equipment34) Программирование: Method Entry, More Errors35) Автоматика: manufacturing engineer, mechanical engineering36) Контроль качества: maintenance of equipment37) Сахалин Р: Ministry of Economy38) Макаров: matastable evaporation39) Молочное производство: Mercaptoethanol40) Безопасность: Malicious Environment, Message Encryption41) Расширение файла: Formatted manual page with me macros, MultiEdit Configuration, MultiEdit configuration (MultiEdit), Ascii text (READ.ME), Text file READ.ME42) Нефть и газ: expected monetary value43) Электротехника: magnetoelectric44) Должность: Master Of Engineering45) НАСА: Mission Engineer46) Программное обеспечение: Microsoft Explorer, Millenium Edition, Millennium Edition47) Федеральное бюро расследований: Memphis Field Office -
12 Me
1) Общая лексика: МП (машиностроительное предприятие - machine-building enterprise)2) Компьютерная техника: Microarray Expression, Multimedia Engineering3) Медицина: myalgic encephalomyelitis (миалгический энцефаломиелит)4) Спорт: Mental Error5) Военный термин: Mission Environment, Munitions Effectiveness, magnitude estimation, main engine, management engineering, manpower estimate, manual of engineering, map exercise, measuring element, mechanical engineer, mechanical equipment, medium equipment, military education, military electronics, military engineer, military engineering, minimum elevation, miscellaneous equipment, missile electrician, mission envelope, mobility equipment, multi-engine, muzzle energy6) Техника: maintenance effectiveness, master element, mean effective, meter, microelectronic, milliequivalent, milligram-equivalent, moisture content7) Сельское хозяйство: mature equivalent, metabolizable energy, МКЭ (напр., в названиях препаративных форм пестицидов: Кинмикс, МКЭ), микрокапсулированная эмульсия8) Шутливое выражение: Maximum Envy, Microsoft Exasperation, Migraine Edition, Mistake Edition, Music And Eats, Mutant Enemy9) Математика: оценка момента (moment estimator)10) Религия: Methodist Episcopal11) Британский английский: нейромиастения (повышенная утомляемость)12) Железнодорожный термин: Morristown and Erie Railway Incorporated13) Юридический термин: Mostly Enraging14) Страхование: Mobile Equipment (Вид страхования, включаемый в классификацию страхования технических рисков), Страхование передвижного оборудования15) Биржевой термин: Montreal Exchange16) Ветеринария: Metabolic Energy17) Телекоммуникации: Mobile Equipment18) Сокращение: Maine (US state), Maintenance Error, Manoeuvre Enhancement mode, Marine Engineering, Mass Effectiveness, Master of Education, Middle East, Most Excellent, marine engineer, marriage encounter, measuring equipment, mechanical efficiency, mechanical/electrical, medical examiner, mining engineer, miter end, molecular electronics19) Физиология: Mental Efficiency, My Eye, Myalgic Encephalomyelitis20) Вычислительная техника: Mapping Entity, архитектура сопроцессорных плат-акселераторов, процессор среды, Millennium Edition (MS, Windows)21) Литература: Master Evaluator22) Нефть: горный инженер (mining engineer), оборудование для технического обслуживания (maintenance equipment)23) Банковское дело: Фондовая биржа Монреаля (Montreal Stock Exchange; Канада)24) Воздухоплавание: Magnetic Estimation25) Фирменный знак: Memory Express (Company)26) СМИ: Media Engineering, Mobile Entertainment27) Деловая лексика: Minimum Effort, My Effectiveness28) Бурение: Ближний Восток (Middle East), Средний Восток (Middle East)29) Глоссарий компании Сахалин Энерджи: MEDT of Russia, Ministry of Economic Development and Trade of the Russian Federation30) Образование: Management Evaluation, Marketing Education31) Инвестиции: Montreal Stock Exchange32) Сетевые технологии: media engine33) Полимеры: maintenance equipment34) Программирование: Method Entry, More Errors35) Автоматика: manufacturing engineer, mechanical engineering36) Контроль качества: maintenance of equipment37) Сахалин Р: Ministry of Economy38) Макаров: matastable evaporation39) Молочное производство: Mercaptoethanol40) Безопасность: Malicious Environment, Message Encryption41) Расширение файла: Formatted manual page with me macros, MultiEdit Configuration, MultiEdit configuration (MultiEdit), Ascii text (READ.ME), Text file READ.ME42) Нефть и газ: expected monetary value43) Электротехника: magnetoelectric44) Должность: Master Of Engineering45) НАСА: Mission Engineer46) Программное обеспечение: Microsoft Explorer, Millenium Edition, Millennium Edition47) Федеральное бюро расследований: Memphis Field Office -
13 me
1) Общая лексика: МП (машиностроительное предприятие - machine-building enterprise)2) Компьютерная техника: Microarray Expression, Multimedia Engineering3) Медицина: myalgic encephalomyelitis (миалгический энцефаломиелит)4) Спорт: Mental Error5) Военный термин: Mission Environment, Munitions Effectiveness, magnitude estimation, main engine, management engineering, manpower estimate, manual of engineering, map exercise, measuring element, mechanical engineer, mechanical equipment, medium equipment, military education, military electronics, military engineer, military engineering, minimum elevation, miscellaneous equipment, missile electrician, mission envelope, mobility equipment, multi-engine, muzzle energy6) Техника: maintenance effectiveness, master element, mean effective, meter, microelectronic, milliequivalent, milligram-equivalent, moisture content7) Сельское хозяйство: mature equivalent, metabolizable energy, МКЭ (напр., в названиях препаративных форм пестицидов: Кинмикс, МКЭ), микрокапсулированная эмульсия8) Шутливое выражение: Maximum Envy, Microsoft Exasperation, Migraine Edition, Mistake Edition, Music And Eats, Mutant Enemy9) Математика: оценка момента (moment estimator)10) Религия: Methodist Episcopal11) Британский английский: нейромиастения (повышенная утомляемость)12) Железнодорожный термин: Morristown and Erie Railway Incorporated13) Юридический термин: Mostly Enraging14) Страхование: Mobile Equipment (Вид страхования, включаемый в классификацию страхования технических рисков), Страхование передвижного оборудования15) Биржевой термин: Montreal Exchange16) Ветеринария: Metabolic Energy17) Телекоммуникации: Mobile Equipment18) Сокращение: Maine (US state), Maintenance Error, Manoeuvre Enhancement mode, Marine Engineering, Mass Effectiveness, Master of Education, Middle East, Most Excellent, marine engineer, marriage encounter, measuring equipment, mechanical efficiency, mechanical/electrical, medical examiner, mining engineer, miter end, molecular electronics19) Физиология: Mental Efficiency, My Eye, Myalgic Encephalomyelitis20) Вычислительная техника: Mapping Entity, архитектура сопроцессорных плат-акселераторов, процессор среды, Millennium Edition (MS, Windows)21) Литература: Master Evaluator22) Нефть: горный инженер (mining engineer), оборудование для технического обслуживания (maintenance equipment)23) Банковское дело: Фондовая биржа Монреаля (Montreal Stock Exchange; Канада)24) Воздухоплавание: Magnetic Estimation25) Фирменный знак: Memory Express (Company)26) СМИ: Media Engineering, Mobile Entertainment27) Деловая лексика: Minimum Effort, My Effectiveness28) Бурение: Ближний Восток (Middle East), Средний Восток (Middle East)29) Глоссарий компании Сахалин Энерджи: MEDT of Russia, Ministry of Economic Development and Trade of the Russian Federation30) Образование: Management Evaluation, Marketing Education31) Инвестиции: Montreal Stock Exchange32) Сетевые технологии: media engine33) Полимеры: maintenance equipment34) Программирование: Method Entry, More Errors35) Автоматика: manufacturing engineer, mechanical engineering36) Контроль качества: maintenance of equipment37) Сахалин Р: Ministry of Economy38) Макаров: matastable evaporation39) Молочное производство: Mercaptoethanol40) Безопасность: Malicious Environment, Message Encryption41) Расширение файла: Formatted manual page with me macros, MultiEdit Configuration, MultiEdit configuration (MultiEdit), Ascii text (READ.ME), Text file READ.ME42) Нефть и газ: expected monetary value43) Электротехника: magnetoelectric44) Должность: Master Of Engineering45) НАСА: Mission Engineer46) Программное обеспечение: Microsoft Explorer, Millenium Edition, Millennium Edition47) Федеральное бюро расследований: Memphis Field Office -
14 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
15 analysis
n1) (pl analyses)2) анализ, изучение, исследование3) статистическая таблица (цифровой материал)
- accuracy analysis
- activity analysis
- aggregate analysis
- approximate analysis
- balance-sheet analysis
- batch analysis
- benefit-risk analysis
- break-even analysis
- budget analysis
- business analysis
- business cycle analysis
- careful analysis
- cash flow analysis
- check analysis
- commodity analysis
- comparative analysis
- competitiveness analysis
- complete analysis
- complex analysis
- comprehensive analysis
- computer-aided analysis
- consumer analysis
- continuous analysis
- contrastive analysis
- cost analysis
- correlation analysis
- cost-benefit analysis
- cost-effectiveness analysis
- cost-performance analysis
- cost-sensitivity analysis
- country collectibility analysis
- critical path analysis
- cross-impact analysis
- cyclical analysis
- data analysis
- decision analysis
- decision-flow analysis
- demand analysis
- demand-consumption analysis
- demand-supply analysis
- design analysis
- detailed analysis
- diagnostic analysis
- discriminant analysis
- discriminatory analysis
- downward analysis
- ecological analysis
- economic analysis
- economical analysis
- empirical analysis
- end-point analysis
- engineering analysis
- engineering-economic analysis
- environmental analysis
- equipment quality analysis
- error analysis
- ex ante analysis
- expenses analysis
- ex post analysis
- express analysis
- factor analysis
- failure analysis
- feasibility analysis
- field analysis
- field complaint analysis
- field return analysis
- financial analysis
- financial ratio analysis
- financial statement analysis
- fiscal analysis
- flow-of-funds analysis
- formal analysis
- functional-cost analysis
- fundamental analysis
- funds analysis
- game-theoretic analysis
- gap analysis
- global analysis
- graphical analysis
- gross profit analysis
- horizontal analysis
- income analysis
- income-expenditure analysis
- in-depth analysis
- indicator analysis
- input-output analysis
- interaction analysis
- interindustry analysis
- inventory analysis
- investment analysis
- job analysis
- laboratory analysis
- least-square
- liquidity preference analysis
- long-run analysis
- loss analysis
- lot analysis
- macroeconomic analysis
- maintainability analysis
- maintenance analysis
- marginal analysis
- market analysis
- marketing cost analysis
- marketing plan analysis
- market opportunity analysis
- market situation analysis
- market structure analysis
- market trend analysis
- mechanical analysis
- media analysis
- money-flow analysis
- motion analysis
- motivation research analysis
- needs analysis
- network analysis
- normative analysis
- numerical analysis
- observational analysis
- on-line analysis
- operating analysis
- operating cost analysis
- operation analysis
- opportunity analysis
- order analysis
- organizational structure analysis
- overhead analysis
- partial analysis
- performance analysis
- performance degradation analysis
- periodic analysis
- pilot analysis
- population analysis
- portfolio analysis
- preinvestment analysis
- preliminary analysis
- price analysis
- primary analysis
- priority analysis
- process analysis
- product analysis
- product quality analysis
- profit analysis
- profitability analysis
- qualitative analysis
- quality analysis
- quality cost analysis
- quantitative analysis
- queueing analysis
- quick analysis
- ranging analysis
- rapid analysis
- ratio analysis
- real-time analysis
- relevance analysis
- reliability analysis
- reliability variation analysis
- risk analysis
- safety analysis
- sales analysis
- sales mix analysis
- sample analysis
- sampling analysis
- savings-investment analysis
- scrap-cost analysis
- sensitivity analysis
- sequential analysis
- short-cut analysis
- short-run analysis
- short-term analysis
- simulation analysis
- solvency analysis
- statement analysis
- statistical analysis
- stock analysis
- structural analysis
- subjective analysis
- supply analysis
- system's analysis
- tabular analysis
- team analysis
- thorough analysis
- time analysis
- time-series analysis
- total time analysis
- trade-off analysis
- trend analysis
- transaction cost analysis
- upward trend analysis
- value analysis
- value engineering analysis
- variance analysis
- vector analysis
- weather analysis
- worst-case analysis
- workload analysis
- X-ray analysis
- analysis by economic sector
- analysis of accounts
- analysis of assets and liabilities by maturities
- analysis of business activity
- analysis of corporate cash flows
- analysis of economic activity
- analysis of the economic performance of an enterprise
- analysis of feasibility
- analysis of foreign currency position
- analysis of the future development
- analysis of indices dynamics
- analysis of the market situation
- analysis of prediction
- analysis of profitability
- analysis of results
- carry out analysis
- make analysisEnglish-russian dctionary of contemporary Economics > analysis
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16 cost
1) стоимость
2) себестоимость
3) торговый
4) стоить
5) стоимостный
6) цена
7) издержки
– at cost value
– cost analysis
– cost coefficient
– cost effectiveness
– cost estimation
– cost function
– cost of a sample
– cost of marketing
– cost of moving
– cost of production
– cost of storage
– cost overrun
– cost price
– cost sheet
– distribution cost
– estimate cost
– estimated cost
– fabrication cost
– final cost
– initial cost
– inventory cost
– manufacturing cost
– marginal cost
– net cost
– prime cost
– production cost
– purchaising cost
– purchasing cost
– saving in cost
– shipping cost
– total cost
– unit cost
cost of living index — <econ.> индекс прожиточного минимума
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17 evaluation
сущ.1) общ. оценка, оценивание, аттестация (определение качества, количества, значимости, состояния и т. п. чего-л.)Syn:See:CHILD [method\]: atomistic evaluation, holistic evaluation, cost-effectiveness evaluation, destructive evaluation, nondestructive evaluation, economic evaluation, engineering evaluation, environmental evaluation, approximate evaluation, expert evaluation, laboratory evaluation, qualitative evaluation CHILD [object\]: job evaluation, quality evaluation, bid evaluation, contractor performance evaluation, campaign evaluation, risk evaluation, feasibility evaluation, marketing evaluation, performance evaluation, product evaluation, reliability evaluation, source evaluation, vendor evaluation, validity evaluation CHILD [creator\]: consumer evaluation, customer evaluation, evaluation period, evaluation test, research, development, test, and evaluation2) эк. оценка [вычисление, определение\] стоимости [ценности\] (определение ценности какого-л. актива, напр., оборудования, ценной бумаги, человеческого капитала и т. д.)See:3) общ. свидетельство, аттестат (письменное или устное заявление о качестве, значимости, состоянии чего-л.)4) с.-х. = ratingpasture evaluation — бонитировка пастбищ;
* * *
оценка, оценивание, анализ, вычисление.* * *Оценка. Вычисление. Аттестация.. . Словарь терминов по риск-медеджменту . -
18 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
19 published media
рекл. печатные СМИ ( газеты и журналы)See:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media flighting, media mix, media plan, media programme, media research, media strategy -
20 test
1. сущ.1) общ. проба, опробование; анализ2) тест, испытание, испытания; проверкаа) общ. (определение соответствия знаний, компетенции или квалификации установленным требованиям)See:activity test, advertisement test, advertising test, advertising effectiveness test, consumer use tests, consumer's test, vendor test, direct test of financial balance, test of compliance, test of transaction, test panelб) марк. (продвижение на рынок новой продукции или проведение новой рекламной компании в малых масштабах с целью определения реакции потребителей)в) бирж. (исследование приближения цены к точке сопротивления или поддержки; цена проходит тест, если такая точка не проходится, т. е. цена не выходит на новый нижний или верхний уровень)See:г) фин. (расчет какого-л. финансового коэффициента и сравнение его со стандартным или желаемым значением)See:3) мет. показатель; критерий ( соответствия требованиям), признак (напр., финансовый показатель, применяемый для оценки кредитоспособности заемщика)4) общ. дегустацияSyn:2. гл.общ. подвергать испытанию, проверять3. прил.общ. испытательный, пробный, контрольный, проверочныйSee:
* * *
тест, проверка: 1) критерий соответствия требованиям (напр., критерий исполнения различного рода финансовых соотношений в банковском надзоре); 2) приближение цены к точке сопротивления или поддержки; цена проходит "тест", если такая точка не проходится, т. е. не выходит на новый уровень; см. resistance/support level; 3) определение финансового коэффициента.* * *испытание; проверка; критерий. . Словарь экономических терминов .
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